delivery during transmission.


Scenario:
We broke into a live broadcast for the first time in the history of the country's largest broadcaster, angering other advertisers. No brand before has managed to do any of advertising. In a decisive game of the Brazilian Soccer Championship, during the dispute between Flamengo and Palmeiras, a fan help up in the crowd to make Luiz Roberto order food on iFood.

My role:
Concept, copywriting.