don't blame the clothes.
Clothes are innocent. People aren't.Scenario:Every 11 minutes, a woman is raped in Brazil. A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but the victim's clothes.
My role:
Concept, copywriting.
"Crop tops"





