don't blame the clothes.

Clothes are innocent. People aren't.

Scenario:Every 11 minutes, a woman is raped in Brazil. A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but the victim's clothes.

My role:
Concept, copywriting.

"Crop tops" "Hot pants"  "Miniskirt"  Craft.