Don't Blame The Clothes


Scenario: Every 11 minutes, a woman is raped in Brazil. A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but the victim's clothes.

My role: concept, copywriting.
"Crop tops" "Hot pants" "Miniskirt" Craft.