Don't Blame The Clothes
Scenario
Every 11 minutes, a woman is raped in Brazil. A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but the victim's clothes.
My role
Concept, copywriting.
"Crop tops"![]()
"Hot pants"
![]()
"Miniskirt"
![]()
Craft.
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"Hot pants"
"Miniskirt"
Craft.
