hint books.

Does your copywriter write books?
Because this one does.

ZAP is the largest real state portal in Brazil. They were losing market due to Brazilian crisis. So, we decided to change the focus to the kangaroo generation: young adults who still live with their parents. We identified three types of them and created a book for each one.

My role:
Concept, copywriting, the three books writing.

The Secret Of The Fitted Sheets.

The Fault In Our Studies.

Nobody Moved My Cheese.

Books (Portuguese)
O Segredo Do Lençol De Elástico

A Culpa É Dos Estudos
Ninguém Mexeu No Meu Queijo

Books (English)
The Secret Of Fitted Sheets
The Fault In Our Studies
Nobody Moved My Cheese