hint books.Does your copywriter write books?
Because this one does.
Scenario:ZAP is the largest real state portal in Brazil. They were losing market due to Brazilian crisis. So, we decided to change the focus to the kangaroo generation: young adults who still live with their parents. We identified three types of them and created a book for each one.
Concept, copywriting, the three books writing.
The Secret Of The Fitted Sheets.
The Fault In Our Studies.
Nobody Moved My Cheese.
O Segredo Do Lençol De Elástico
A Culpa É Dos Estudos
Ninguém Mexeu No Meu Queijo
The Secret Of Fitted Sheets
The Fault In Our Studies
Nobody Moved My Cheese