hunger is here.Kill it with iFood.
Concept, copywriting, scriptwriting.
V.O.: The battle for the throne is over. But never the hunger. Keep killing your hunger of series. And of iFood.
V.O.: Game of Thrones' final season. The expectation for the last chapters has taken over the country and the world. A millionaire contest for fan attention started. How can a food delivery app be relevant in the middle of this war? Every GoT fan already watches the series eyeing the killing of characters. But another kind of killing also happens: of the hunger. We created our own game within the Game of Thrones.
Carol: Now it's up to you to count how many eating scenes appeared in the middle of the episode, how many chewing people were there. So, if eating scenes appear in the next week's episode, you tweet like: "Two scenes: Daenerys eating bread and Arya eating egg.
Influencer: Because the more food scenes, the better is the discount.
Carol: #mikarol, #AFomeChegou and also mark @iFood.
V.O.: That way, we encouraged a real match for the next banquet. Accompanying the hunger killing became part of the GoT ritual. #AFomeChegou worldwide trending topics in every episode. And it grew every week, 6 times in a row. iFood continued to gain in memory, membership, and number of orders until the end. No help from dragon, white walker, valyrian steel and millionaire budget. Just a promotion integrating the series with a campaign on social networks.
Well, the results are great... But the most impressive are those:
"The seven-head hungry demon is here everybory is disturbed antichrist are dominating do not accept the damn chip"
"See a card from the game INWO - SOULBURNER and 'you will link' the things... The worst blind is the one who doesnt want to see"