Hint Books


Does your copywriter write books?
Because this one does.

Scenario: ZAP is the largest real state portal in Brazil. They were losing market due to Brazilian crisis. So, we decided to change the focus to the kangaroo generation: young adults who still live with their parents. We identified three types of them and created a book for each one.

My role: Concept, copywriting, the three books writing.

You can download all the books here for free :)

Books (Portuguese)
O Segredo do Lençol de Elástico
A Culpa é dos Estudos
Ninguém Mexeu no Meu Queijo

Books (English)
The Secret of Fitted Sheets
The Fault In Our Studies
Nobody Moved My Cheese



The Secret Of The Fitted Sheets



The Fault In Our Studies


Nobody Moved My Cheese