Does your copywriter write books?
Because this one does.
Scenario: ZAP is the largest real state portal in Brazil. They were losing market due to Brazilian crisis. So, we decided to change the focus to the kangaroo generation: young adults who still live with their parents. We identified three types of them and created a book for each one.
My role: Concept, copywriting, the three books writing.
You can download all the books here for free :)
O Segredo do Lençol de Elástico
A Culpa é dos Estudos
Ninguém Mexeu no Meu Queijo
The Secret of Fitted Sheets
The Fault In Our Studies
Nobody Moved My Cheese