Does your copywriter write books?
Because this one does.
ZAP is the largest real state portal in Brazil. They were losing market due to Brazilian crisis. So, we decided to change the focus to the kangaroo generation: young adults who still live with their parents. We identified three types of them and created a book for each one.
Concept, copywriting, the three books writing.
You can download all the books for free :)
Illustrated Books (Portuguese)
O Segredo do Lençol de Elástico
A Culpa é dos Estudos
Ninguém Mexeu no Meu Queijo
Translated Books (English)
The Secret of Fitted Sheets
The Fault In Our Studies
Nobody Moved My Cheese