Imperfect Parents


Parents are not perfect. And that's awesome.

Scenario
Renault's first campaign in the world that is not car-centric, a campaign about something bigger. We created about 20 films (5 of those scripted by me) in stages of the consumer journey. The campaign were broadcasted on 5 countries.

My role
Copywriting, scripts.
"Mom"
"Joker"


"Twins"


"Genius"