kwid outsider.

Kwid. Not Kuwait. Not Kwat. Not even Kawid. It's Kwid.

My role:
Concept, copywriting, scripts.


"Belissa"
Belissa: My name is Belissa. No, it's not Lisa, Melissa, not even Felicia. Don't you enjoy talking to telemarketers? Put yourself in my shoes.
Attendant: Customer service, who am I talking to?
Belissa: Belissa.
Attendant: Excuse me?
Belissa: Belissa.
Attendant: Can you repeat it?
Belissa: Be-lis-sa.
Attendant: Oh sure, Miss Alice. I mean, Alicia?
V.O .: Renault understands you, because we just launched Kwid. Yes, Kwid. Not Kuwait. Not Kwat. Not even Kawid. It's Kwid. The compact's SUV.

"Iol"
Iol: Hello, my name is Iol. I-O-L. I never received anything with my name correctly spelled. Sol. Ion. Oh, and the one that's been around lately: Lol. If I mind about having a name like that? No way. The positive side is that I'm unique: Iol. V.O .: Renault understands you, because we just launched Kwid. Yes, Kwid. Not Kuwait. Not Kwat. Not even Kawid. It's Kwid. The compact's SUV.