Wittiness
The new generation of Brastemp. But presented by the old one.
Scenario
To present the new generation of Brastemp's products, we invited the faces of 90's Brastemp adverts: Arthur and Wandi.
My role
Copywriting, scripts.
"Caption"
Statistics confirm: if you are reading this caption, you are a person who reads caption.
Arthur: Wandi, did you know that only 20% of the people who will see this video will watch with sound? Caption: Wandi, have you seen this beautiful new generation of fridges and stoves?
Wandi: Oh, really? Does that mean the other 80% will think that what we're talking about is what's written in the caption?
Caption: Yes I did, Arthur! Now we only miss the cold beer and the food on the oven!
"Gift"
Wandi: Congratulations! You just bought this fridge here and you will get a gift to try the Freeze Control, that makes your beverage just right. Arthur: What will it be, uh?
"Buy 1, Take 2 of us" Wandi: Congratulations! You just bought this stove here and you will get a gift to try the Meat Control.
Arthur: And, besides that, you will also take us both to have dinner at your place.
Wandi: Wait, but this is not written in here...
Arthur: What if they buy it?
Statistics confirm: if you are reading this caption, you are a person who reads caption.
Arthur: Wandi, did you know that only 20% of the people who will see this video will watch with sound? Caption: Wandi, have you seen this beautiful new generation of fridges and stoves?
Wandi: Oh, really? Does that mean the other 80% will think that what we're talking about is what's written in the caption?
Caption: Yes I did, Arthur! Now we only miss the cold beer and the food on the oven!
"Gift"
Wandi: Congratulations! You just bought this fridge here and you will get a gift to try the Freeze Control, that makes your beverage just right. Arthur: What will it be, uh?
"Buy 1, Take 2 of us" Wandi: Congratulations! You just bought this stove here and you will get a gift to try the Meat Control.
Arthur: And, besides that, you will also take us both to have dinner at your place.
Wandi: Wait, but this is not written in here...
Arthur: What if they buy it?